Free Resources & Tools

App Marketing Resources

Everything you need to optimize your app store presence. Tools, templates, and guides curated by experts.

Free resources

Expert curated

Proven to work

Recommended Tools

The best tools for app store optimization and marketing

Featured

Screenshot Design

Screenify

AI-powered screenshot generator. Create professional app store screenshots in 30 seconds with no design skills.

AI-generated

30-second creation

No design skills needed

Multiple devices

Free to start

App Management

App Store Connect

Apple's official platform for managing iOS apps. Includes built-in A/B testing for store listings.

Official Apple tool

A/B testing

Analytics included

Free

App Management

Google Play Console

Google's official platform for managing Android apps with store listing experiments.

Official Google tool

Store experiments

Detailed analytics

Free

ASO & Analytics

Sensor Tower

Comprehensive ASO and market intelligence platform. Track keywords, competitors, and market trends.

Keyword tracking

Competitor analysis

Market intelligence

Paid ($99+/month)

ASO & Analytics

AppTweak

ASO tool for keyword research, competitor monitoring, and performance tracking.

Keyword research

ASO score

Competitor tracking

Free tier + Paid

Analytics

Firebase Analytics

Google's free mobile app analytics platform. Track user behavior, retention, and conversion.

Free forever

Deep user insights

Google integration

Free

Analytics

Mixpanel

Advanced product analytics for tracking user actions and improving retention.

Event tracking

Funnel analysis

Retention reports

Free tier + Paid

Design Tools

Figma

Collaborative design tool perfect for creating app mockups and screenshots.

Collaborative

Vector-based

Prototype features

Free tier + Paid

Design Tools

Canva

Easy-to-use design platform with templates for app store graphics.

Simple to use

Templates included

Free tier generous

Free tier + Paid

Free Templates & Downloads

Ready-to-use templates to accelerate your ASO

Google Sheets

ASO Keyword Research Template

Spreadsheet template for organizing your keyword research with volume, difficulty, and ranking data.

PDF

App Launch Checklist

Complete 100-item checklist covering everything from pre-launch to post-launch optimization.

Google Sheets

Screenshot A/B Testing Template

Track your A/B tests with this comprehensive template including statistical significance calculator.

Word Doc

App Description Template

Proven app description template with placeholders for features, benefits, and social proof.

Google Sheets

Competitor Analysis Framework

Systematic framework for analyzing competitor app store listings and identifying opportunities.

PDF

App Store Screenshot Dimensions Guide

Quick reference guide for all required screenshot sizes for iOS and Android.

In-Depth Guides

Comprehensive guides covering every aspect of app marketing

50 pages

The Complete ASO Guide (2024)

50-page comprehensive guide covering everything from keyword research to conversion optimization.

Read Guide

35 pages

Screenshot Design Best Practices

Visual guide with 100+ examples of high-converting screenshots from successful apps.

Read Guide

42 pages

Growth Hacking for Mobile Apps

Practical strategies for growing your app without paid advertising.

Read Guide

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